Where and How to Publish a Game

Making a game does not automatically create an audience. Distribution is a product decision, not an upload button.

What developers should learn

• The difference between browser, downloadable PC, mobile and console distribution.
• How the target player affects platform choice.
• Primary versus secondary distribution channels.
• Technical requirements and SDK expectations.
• Store-page assets, descriptions, trailers and screenshots.
• Tax, banking, identity and legal requirements.
• Pricing and regional pricing.
• Platform review and quality standards.
• Release timelines.
• Why a developer should build an audience before release.

Steam onboarding requires legal and payment information, a product fee, store-page and build preparation, and platform review. Valve also currently requires a 30-day waiting period after paying the app fee and a publicly visible Coming Soon page for at least two weeks before an initial release.

itch.io provides a simpler creator workflow with customizable pages, HTML5 hosting, pricing controls, restricted releases and direct interaction with players.

CrazyGames operates a developer portal for submitting Unity and HTML5 browser games and earning revenue, making it useful for explaining curated web distribution rather than merely hosting a game on the developer’s own domain.